Kohler Co. is a company well-known for its plumbing fixtures and is a large, privately-owned family company. As part of a recapitalization aimed at preserving the family ownership of Kohler Co., a detailed valuation is needed.
Belen Villalonga; Raphael Amit
Harvard Business Review (205034-PDF-ENG)
January 12, 2005
Case questions answered:
Case study questions answered in the first solution:
- Please value Kohler Co. based on Discounted Cash Flows (perpetuity growth and exit multiple) as well as comparable companies’ methods, taking into account any discounts due to liquidity or control.
- Consider the motives of the key players:
- a) Why does Herbert Kohler want to do the recap? Why does he want to buy the minority shareholders out? Is Herbert Kohler correct in that private is better?
- b) What do the minority shareholders want? In other words, why are they bothering Herbert Kohler?
- Obtain value for the firm and the minority shares:
- What are the value of Kohler Co. and the value of each minority share based on the discounted cash flow (DCF) method using forecasted FCF until 2002 and a perpetual growth rate of 4% thereafter, a WACC of 11%, and net investment equal to depreciation and amortization after 2002 (e.g., net Capex = depreciation)?
- Is the WACC of 11% reasonable? Provide alternative estimates of the WACC and the resulting value for each minority share.
- What is the value of the firm and the value of each minority share based on the comparable companies’ method? Note that more than multiple values are possible here.
- Briefly compare your calculations and provide conclusions about the value of the minority shares.
- Assess the values estimated by Herbert Kohler ($55,400) and the dissenting shareholders ($273,000). Can these values be justified based on your calculations under question 2? – When assessing Herbert Kohler’s relatively low value, note that minority shareholders are in a different position than a family shareholder, i.e., Herbert Kohler. As the case describes, minority shareholders do not have voting rights. Nonvoting shares are clearly less valuable than voting shares. Thus, their shares might be worth less than the valuation under question 2 indicates because a ‘minority discount,’ also called ‘lack of control discount,’ might apply. Furthermore, the shares are infrequently traded, and shareholders of Kohler Co. might, therefore, not be able to sell their shares or not be able to sell their shares without loss of value. This might lead to a ‘marketability discount,’ which reflects the lower value of illiquid shares. Could Herbert Kohler use these discounts to defend his valuation? How? What about the dissenting shareholders? How can they defend their relatively high estimate of the value?
Case study questions answered in the second solution:
- Why does Herbert Kohler want to do the recap? Why does he want to buy the minority shareholders out? Is Herbert Kohler correct in that private is better?
- What do the minority shareholders want? In other words, why are they bothering Herbert Kohler?
- Obtain a value for the firm and the minority shares: What is the value of the firm and the value of each minority share based on the discounted cash flow (DCF) method using forecasted FCF until 2002 and a perpetual growth rate of 4% thereafter, a WACC of 11%, and net investment equal to depreciation and amortization after 2002 (e.g., net Capex = depreciation).
- Is the WACC of 11% reasonable? Provide alternative estimates of the WACC and the resulting value for each minority share.
- What is the value of the firm and the value of each minority share based on the comparable companies’ method? Note that more than multiple values are possible here.
- Briefly compare your calculations and provide conclusions about the value of the minority shares.
- Assess the values estimated by Herbert Kohler ($55,400) and the dissenting shareholders ($273,000). Can these values be justified based on your calculations under question 2?
Case study questions are answered in the third solution:
- Why did Kohler undertake the 1998 recapitalization? What are some of the costs and benefits of multiple-share structures? Consider the perspective of both family and non-family shareholders.
- What is the total value of Kohler Co. using a discounted cash flow approach? What is the total value using a multiples (market value of comparable companies) approach? What is the value of a share held by a minority shareholder in Kohler Co. that is implied by your valuations?
- What assumptions can you use to arrive approximately at the share price of $55,400 that was estimated by Kohler Co.? Show how these assumptions impact your valuation.
- What assumptions can you use to arrive at approximately the share price of $273,000 that was estimated by the dissenting shareholders? Show how these assumptions impact your valuation.
- What is the maximum share price at which Herbert Kohler should be willing to settle with the dissenting shareholders in order to stop the trial on April 11, 2000? Assume that: (i) if the trial proceeds, it is expected to last less than a month and to result in one of two possible outcomes in terms of the price per share established in court: the $273,000 being claimed by the plaintiffs, or the $55,400 being defended by Herbert Kohler; (ii) Kohler estimates the probabilities of these two outcomes at 30% and 70%, respectively.
- How would your answer to (5) change if you also assume that: (i) the inheritance tax owed on Frederic Kohler’s estate was 50.2% of his holdings in Kohler Co. (equivalent to 489 shares out of the 975 he owned); (ii) the taxes paid by the estate amounted to $27 million (489 shares at $55,400 each); (iii) were the settlement or the trial to result in a revised share price in excess of $55,400, the IRS would likely demand a similar valuation for its claim on Frederic’s estate, and (iv) Herbert Kohler estimates the probability of the IRS’s demand at 100% if he proceeds to trial, and 50% if he settles.
* Note: For the last two questions, assume that (i) legal fees can be ignored and (ii) Herbert Kohler, the dissenters, and the IRS all have the same cost of capital—i.e., that any interest charges are offset by the value for Herbert Kohler of paying late.
Case study questions answered in the fourth solution:
- Why does Herbert Kohler want to do the proposed recap? What are, from his perspective, the pros and cons of doing this recapitalization? Does it impact shareholder value in general? Who captures the gains (or losses) of the proposed transaction?
- Why aren’t minority shareholders happy with the proposed transaction? (You may use results from other questions below to highlight your points.)
- Produce an independent valuation of the total Enterprise Value and price per share of Kohler. Use both DCF and multiple techniques. Highlight your main assumptions and discuss the sensitivity of results to the main assumptions made.
- Should privately-held companies be valued less than comparable publicly-listed firms? Should a liquidity discount be applied in these valuations?
- Are all shares equal, or should we assume that there is a value associated with the controlling stake? Thus, do you think minority shareholders’ shares should be priced below those of the majority ones (minority discount)?
- What assumptions could be used to arrive at the valuation of $55,400 per share that was reached by Kohler?
- What assumptions could be used to arrive at the valuation of $273,000 per share that was reached by the dissenter’s group? What is your recommendation to Herbert Kohler? Should he settle an agreement with the dissenters? How much should he offer them to avoid long and costly litigation?
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Kohler Co. (A) Case Answers
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Please value Kohler Co. based on Discounted Cash Flows (perpetuity growth and exit multiple) as well as comparable companies’ methods, taking into account any discounts due to liquidity or control.
With outside shareholders amounting to a mere 4%, Kohler Co. is evidently aware of the merits of being a privately held company.
These include not having to release their financials (i.e., not having to expose their data and operational details to those who might not make the best use of it, such as competitors), not having to comply with other regulatory requirements mandated by the Securities and Exchange Commission, and being able to make decisions that are truly in the best interest of the firm (i.e., not just implementing decisions because of their popularity with shareholders).
However, what Kohler Co. also makes evident is how far they would go to preserve both this status and the advantages that come with it. Earlier this year, Kohler Chairman and CEO Herbert Kohler, Jr. called for a recapitalization of the firm, whereby all shareholders who were non-family members would be bought out, and future sales of stock to those outside the company restricted.
For those who stood to gain from this plan (e.g., family members, their estates and trusts, the charitable organizations Kohler Co. supported, and the Kohler Employee Plan), this meant getting either one share of voting common stock, 250 shares of restricted stock, 244 shares of Series A non-voting stock or 5 shares of Series B non-voting stock for every common share.
For those ineligible (e.g., outside shareholders), however, this meant either accepting a cash amount commensurate with how many shares they owned or taking Kohler Co. to court in the hopes of receiving a court-determined “fair value.”
Dissatisfied with the $55,400 per share buyout price set by the independent appraiser (that was selected by Kohler Co.), over 100 of the firm’s outside shareholders believe that the shares were actually worth $273,000 per share – which, in other words, meant that Kohler Co. undervalued its own stock by approximately five times.
These shareholders of Kohler Co. were led to this figure largely because of the prices that Kohler’s occasionally traded public shares warranted, which brought about speculation that the firm might be pursuing an Initial Public Offering.
If unsuccessful in their attempt to receive a more “fair value” for their shares, these outside shareholders would bear a cost of approximately $176 million, not including any legal fees or other expenses borne by the collective.
In trying to understand the arguments brought forth by both sides, as independent appraisers, we prepared our own valuations of Kohler Co., using both the Discounted Cash Flows Method and the Comparable Companies method.
We believe Kohler Co. is a going concern in that there is no reason for us to believe the firm will either go bankrupt or liquidate. We also found there to be no significant change in the ownership percentage of those supporting the recapitalization plan. As a result, we used the perpetuity growth method when calculating Kohler Co.’s Discounted Cash Flows.
The firm’s sales growth rate has exhibited irregular fluctuations from year to year, and as such, it would be incorrect to assume that this would simply increase going forward or to use an average growth rate to calculate future revenues. Accordingly, we used a perpetual growth rate of 3% to calculate Kohler Co.’s terminal value.
From this, we were able to derive a share price of $137,800, but with discounts for both marketability (of 25%) and lack of control (of 40%), this figure was reduced to $62,000. The same valuation was also prepared using the exit multiple methods; Kohler’s share price was found to be $194,450, but with both discounts, this figure was reduced to $87,500.
For our Comparable Companies valuation, we chose to benchmark Kohler Co. against American Standard, American Woodmark, Briggs & Stratton, and Cummins Engine – all of whom were chosen because of their similarity in firm operations and/or size & earnings to Kohler Co.
By computing the average EV/EBITDA and EV/Revenue multiple for the comparable universe, we were able to calculate Kohler Co.’s implied enterprise value in each scenario and then derive a price per share. With EV/EBITDA, this was found to be…
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