P&G Japan: The SK-II Globalization Project – Case Solution

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P&G Japan: The SK-II Globalization Project Case Answers

Introduction – P&G Japan: The SK-II Globalization Project Case Study

The P&G Japan: The SK-II Globalization Project case study illustrates how the SK-II brand makes successful methods for registering with the global market and their potential to grow SK-II into a beauty product in countries around the world.

P&G is a globally renowned company known for the range of items on the shelves in different countries around the world.

The SK-II Globalization Project was launched in the UK and China in 2000 and became a leading luxury skincare brand in Asia in 2003. In 2012, the brand SK-II crossed the mark of a billion dollars and joined the prestigious group with 26 brands under P&G.

1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?

There are several aspects to weigh when determining the SK-II Globalization Project’s advice to the GLT.

The first thing to be noted is the business competitiveness that will be preferred to join SK-II Globalization Project, a major P&G company. The rising competition would give the SK-II brand a chance to grow internationally.

A second consideration to acknowledge in deciding on the GLT would be to take the three alternatives raised, which were extending to China and Europe or improving the performance of the company in Japan. Furthermore, the benefit aspect is that relative to Olay.

Understanding how the company’s 2005 Strategic Plan can impact the brand identity and recognizing cultural elements is essential, as it is necessary to understand countries to extend the brand internationally.

Before entering the new market, much analysis is required, such as running costs, competitive brand, consumption patterns, and plenty more. The SK-II Globalization Project also wants to concentrate on other aspects that are in high demand before global expansion, and that should encourage them to make improvements to their vision and judgment to reach the target.

Eventually, the deciding aspect of what advice the GLT will provide will be based on the review of the three prospects offered to de Cesare to assess each position’s financial condition and which ideally blends in with what the company is seeking to do in this sector.

2. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations?

The SK-II Globalization Project is a…